A personal trainer's website: sessions, packages and coaching
Short answer: A personal trainer's website should make three things simple: book a first session or consultation, buy a pack of sessions or a coaching plan, and fill in an intake questionnaire before you meet. Use a booking or coaching tool that tracks session credits, so a ten-session pack counts down automatically, and link to it from a site that shows who you train, where and how. Online coaching adds an app or client portal for programmes and check-ins; the website's job is to sell it clearly.
Page plan
Home: who you help, where, and the next step
In the first screen: your name, a real photo, the kind of client you work best with ("busy parents getting back into strength training", "runners returning from a break"), where you train (gym name, outdoors, home visits, online) and one button: "Book a free consultation" or "Book your first session". Skip the stock photo of a stranger with a barbell.
Services and packages
Lay out what people can buy, in a way they can compare at a glance:
| Offer | Format | How it's sold |
|---|---|---|
| Single session | In person, 45 or 60 minutes | Pay per booking |
| Session pack | 5, 10 or 20 sessions | Paid up front, credits count down |
| Monthly PT | Fixed sessions per month | Recurring monthly payment |
| Online coaching | Programme, app, weekly check-ins | Recurring monthly payment |
| Hybrid | Online coaching plus a monthly in-person session | Recurring, with session credits included |
State what each includes, how long credits last and your cancellation notice period. Hidden terms cause more client disputes than prices do.
About
Your qualifications, specialisms and why you train people. Include the insurance and memberships you actually hold, if clients ask about them.
Results and testimonials
Only real clients, with their permission, in their own words. Before-and-after photos need explicit consent for website use, and many clients will say no; written testimonials about how the training felt are just as useful. Never invent or "illustrate" a transformation.
Online coaching
If you coach remotely, give it its own page: what happens week to week, how programmes are delivered (an app, a portal, a spreadsheet), how often you check in, and what the client needs (gym access, home kit). A short screen recording of the app, with any client details removed, does more than a paragraph.
Booking and contact
Embed or link to your booking tool, plus a contact option for people who'd rather ask first.
System options
Booking with session credits
General booking tools can handle packs through credits. SuperSaaS, for example, describes a credit system where clients buy a package in advance, each booking is paid from their balance, clients can see their remaining credits and you can adjust a balance yourself, say after a cash payment. This suits trainers who mainly sell in-person sessions and want something simple.
Coaching platforms with sessions built in
Coaching platforms combine programme delivery with sales. In ABC Trainerize's help centre, products can be online training packages, in-person session packs, digital memberships or nutrition plans; product types include main products, add-ons and session packs; and payment can be recurring, one-time or free. Its guide to selling PT packages walks through three steps: create a 1-on-1 appointment type with "Require session credit" turned on, create a product that includes sessions, then let clients self-book or schedule them yourself, with credits deducted as sessions are booked.
This route suits trainers who coach online or hybrid, because the same account holds the programmes, check-ins, payments and session counts.
Gym or studio software
If you work inside a gym that already runs class and PT booking software, ask whether you can sell your packs through it. Two systems for one client usually means two places to update.
Which to choose
- Mostly in person, one location: booking tool with credits and online payment.
- Hybrid or online coaching: coaching platform with session packs.
- Working inside a gym: the gym's system if it supports independent trainers, otherwise your own booking tool.
The intake questionnaire
Send it automatically after booking, before the first session. Ask about goals, training history, current activity, availability, preferred training times, and a health screening section; many trainers base this on a standard pre-exercise questionnaire. Keep sensitive answers out of email, in the booking or coaching tool, and tell clients who sees them.
Small things that save admin
- Automatic reminders 24 hours before each session, with a reschedule link
- A visible "sessions remaining" count in the client's account
- Renewal prompt when a pack is two sessions from empty
- A waitlist for your busiest slots, typically the ones before and after office hours
- A link in your Instagram bio to the booking page, not a DM request
FAQ
Should I show prices on my website?
Showing prices, or at least "packs from", filters out poor fits and saves consultation calls. If you tailor prices, explain what affects them.
Do I need an app for my clients?
For online coaching, an app or portal is the usual way to deliver programmes and track check-ins. For in-person only, a good booking tool and reminders are enough.
How long should session packs last?
Set an expiry that matches the pack size and your schedule, and show it before purchase. Booking tools with credits let you set and display this.
Can clients pay monthly instead of up front?
Yes, most coaching and booking tools support recurring payments. Monthly PT plans suit regular clients better than large packs.
If you're still selling packs over DMs and tracking sessions in your notes app, tell us how you train clients now.